In Doing Great by Doing Good, Fortuna Ludmir provides us with an inspiring and practical guide on the importance of cultivating kindness as a catalyst for a better society. She starts with a solid foundation and follows with real-life stories to illustrate how small acts can have a significant impact on individuals and the entire community. This book invites you not only to reflect but also to actively incorporate kindness into your daily routine for a more fulfilling life. As a collaborator at BIK, I am motivated to be part of this great chain of kindness, which we hope will continue to grow with the participation of more people and institutions, aiming to connect the world in a more human way.